$(document).ready(function(){
    $(".hidenlinks").hide();
    $(".more-button").click(function () {

        if ($(this).parent().children(".hidenlinks").is(':hidden')){

            $(this).css("background-image","url(http://www.cctvsite.com/templates/Jewellery/images/more-close.png)");
            $(this).html("Close");
        }
        else{
            $(this).css("background-image","url(http://www.cctvsite.com/templates/Jewellery/images/show-more.png)");
            $(this).html("See All");
        }
        $(this).parent().children(".hidenlinks").toggle("slow");
        
    });
    
    
    $(".hidentext").hide();
    $(".more-text").click(function () {

        $(this).parent().children(".hidentext").toggle("slow");
        
    });
});